Finally, consumers deciding more consciously are not an invisible minority anymore. The more people understand, that humankind has entered the Anthropocene, the more critical and reflected consumers arise and decide whom to trust.

We are driven by contributing to exactly this change by supporting companies, brands and personalities that truly want to make a difference. This can only be done by changing the perspective, challenging the status quo and being brave enough to answer questions you might have never thought of.

That’s much easier, if you have a counterpart – a GEGENPOL – and that is what we are and what we offer!